What is brand awareness? It’s a fairly general term describing how recognizable your brand is to your target market. What’s an easy way to make your brand stand out? Video. In this blog, I’ll break it down a little further to help readers understand just how important video can be in promoting your product(s) or service(s).
What are the different avenues for video?
Not every video advertisement has to be a TV commercial. If that’s something within the budget for your company, then by all means go for it. It’s a great tool to show your brand in front of a large audience. A major downside may be the lack of ability to target a certain audience. If you’re promoting a product or service in a specific area, running a commercial on a local network is a solid option.
In recent years, social media has transformed into the largest marketing platforms and is relatively inexpensive in relation to TV. Click on Instagram or Facebook and see how many video advertisements you see within the first few seconds of scrolling. Because of it being a saturated place for video advertisements, you have to make sure yours stands out. Just producing a quick video won’t always work. Get with a company, and really plan out a high quality video. This will help maximize your return on investment with the proper marketing.
Another great option is creating an evergreen video for your website. An evergreen video should have the ability to be used for several years and demonstrates the core values of your brand. It is very common to use these in the banner videos on a company’s website.
How will my video be seen?
To put it simply, money. I’m sure many of you have come across the phrase, “it takes money to make money.” Unless you make a video and by a slim chance it goes viral, you have to put a sum of money behind it. The good thing about it is, that sum of money is up to you. Putting money behind a video advertisement on Facebook or Instagram can go a long way in boosting your brand awareness. The more people see you, the easier it will be to remember you. The more people that remember your brand almost always equals more sales. Create positive brand awareness through video and the graph should trend up.
To summarize, brand awareness is key to a successful company. Video production is a major component in creating this awareness. Don’t shy away from it because EVERYONE is using it. If you’re looking for an agency to help get you started, look no further than the team here at MontaVega Media. I know, I know, that was a shameless plug. I’ll leave you with a quote from NYTimes bestselling author, Rodd Wagner…
“The best happens when you and someone who has strengths that complement yours joins forces and focus on a single goal. Your strengths cancel out your partner’s weaknesses and vice versa. You accomplish together what could not be done separately.”
You provide the idea, we’ll polish the idea and make it come to life. Thank you for reading!