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Why Digital Marketing during a Pandemic is More Important Than Ever

Updated: Jul 22, 2021

What makes the digital marketing industry so special? We are able to survive a global pandemic despite the severe economic downfall most are experiencing. Now is the most important time to take advantage of this service. Why? It can all be done remotely with 0% threat of COVID. It is also the most cost-efficient, relevant way to reach a target audience in this age of media. Let’s break it down…

Face to face communication is at a bare minimum nowadays in most states. In turn, this means the cancellation of live events including seminars, meetings, and so on. Many companies are turning to the internet to further their business strategies. This has allowed the digital marketing industry to skyrocket as everyone is turning their focus to social media, video production, and SEO. What do you need when this happens? Content.

We have seen a real spike during the last few weeks from companies wishing to create or update websites, launch new e-commerce channels and create social media campaigns focused on home-workers and a real focus on using influencers and SEO to reach new audiences.” - CEO of 123 Internet Group, Scott Jones


When there are content needs, video production companies fill the void with their creative teams. Needs for social media are at an all-time high and people love new content. This is a differentiator. Video production and a good digital marketing strategy can help generate more leads, customers, and ultimately sales. It’s a win-win for both parties

involved. More money equals happiness. More and more people are using the internet as seen in the graph put together by ITU. Why not take advantage of this with commercial campaigns? These could be run through Facebook or Google Ads. Often overlooked, but very beneficial for company growth. There are trackable results while also being fast and easy to manage.


Times are changing right before our eyes, digital marketing and other online strategies aren’t going anywhere. They’re here to stay and only improving. Get with it or get left behind, this is a bandwagon you don’t want to miss.


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