5 Reasons Why Using Video in Marketing is Beneficial for Your Company

Video is not only used for entertainment, but also a tool for company’s looking to market their products or services. The great thing about video is it can be used in a variety of ways including: YouTube, Instagram, Facebook, LinkedIn, emails, etc. Video production is a great way for a brand to reach potential new consumers or reconnect with existing. Production can be sort of a process, but the benefits can also be enormous! Let’s jump into it…

1. Videos keep the attention of users for a longer duration

By adding video to your website, it will increase the time spent on your page. I don’t want to say it could happen overnight, BUT it could. According to Forbes.com, the average user spends 88% more time on a website with video. Videos are oftentimes more entertaining than text, so it only makes sense to use.

2. Videos improve SEO and ultimately drive more traffic to your site

Improving SEO never hurts. Videos boost engagement on social media platforms and create more interest in visiting your website. Keep in mind, shorter videos tend to perform better. Most people nowadays tend to lose interest fairly quickly in longer form videos. It’s better to get straight to the point in the fast-moving environment that is the internet.

Make sure to use captions in videos with speech as well to help improve SEO performance. That’s one of the easiest ways to optimize performance along with adding titles and descriptions relating to the video. The videos need to be eye-catching to increase click-through rates. Have a solid thumbnail to grab the attention of users.

3. Sharing is caring

According to G2.com, videos on social media get 1200% more shares than text or image content combined. Sharing video content allows for a broader audience to view your content and potentially pique the interest of users to visit your website.

4. It’s kind of a popularity contest.

Find me a person who doesn’t like video content, I promise it’ll be pretty hard. Everyone loves video and it shows. YouTube amasses BILLIONS of views a day. A popular advertising tool is YouTude advertising. Yes, most people skip the ads or even have them turned off, but the return is impressive. This is just another reason video is king…or queen.

5. Your competitors are using it, so why not you?

Don’t get left behind. Everyone uses video and you should too! Video is the easiest way to make a clear distinction between you and your competitors. If you’re behind the curve that’s okay, because sometimes all it takes is one rockstar video and you’re rolling.

Conclusion:

Video production is an incredibly popular tool in today’s marketing strategies. It is an easy way to boost engagement, create traffic to websites, and ultimately close on deals or sell more products. But, you need to be strategic with what you put out there. Working with a team you trust is crucial and they will help guide you to the top of video marketing!

Check us out!

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MontaVega Media Announced as a 2022 Local Excellence Award Winner by UpCity!

For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 2 million businesses that visit their site.

Each year, UpCity analyzes, and scores more than 70,000 service providers based on their UpCity Recommendability Rating and acknowledges the top national and local providers with an UpCity Excellence Award. The results are in, and we won!

We are proud to announce that the MontaVega Mediateam has been recognized as one of the top B2B service providers of 2022 in the Austinarea by UpCity!

Jack Thornburg, VP of Organic Growth of UpCity, had this to say about MontaVega Media:

“A quick look at MontaVega Media’s reviews shows just how dedicated they are to their clients. It’s an extremely talented team, and we’re thrilled to present them with a 2022 Excellence Award. Congratulations!” — Jack Thornburg, VP of Organic Growth, UpCity

This recognition has been driven in large part by our 5-star review rating on UpCity. Here are a few of our favorite pieces of feedback we’ve received from our incredible customers:

“MontaVega provided video content for our website and social media. The entire process was smooth and the turnaround was very quick. Overall, we were very pleased with their work!” – Cole Hays, July 2021

“The entire process with MontaVega was excellent. They provided top-quality video production and animation to be used for a commercial and other advertising material. They were very professional and communicated well. We worked with a project manager that was also the point of contact and he was on top of everything we needed. I highly recommend going with MontaVega Media!” – Customer, January 2022

Whether it is our high-volume clients based out of the Austin area or our numerous small- and medium-sized businesses locally and internationally, we pride ourselves on our communication, responsiveness, and quality of work. Thank you to all our customers throughout the years for helping us achieve this award.

Learn more about the UpCity Excellence Awards.

The Manifest Names MontaVega Media as One of the Most Reviewed Digital Agencies in Austin

Ladies and gentlemen, the MontaVega Media team is very proud to announce that we’ve been named as one of the most reviewed digital agencies in Austin. This is a huge milestone for us and we are very proud to be included in this amazing list!

We would like to take this opportunity to extend our gratitude to The Manifest and their team for making this award possible. We really couldn’t have asked for a better way to kick off this first quarter of 2022 other than this incredible accolade.

For those that don’t know, The Manifest is a resource guide website that aims to gather and verify the hard data, expert insights, and actionable advice that you need to build your brand and grow your business – to provide the practical business wisdom that manifests in your success.

To talk more about this amazing award, here is our Chief Brand Officer, Trey Parr:

“We truly appreciate any recognition, especially from a reputable site like The Manifest. These awards help us stand out and ultimately drive more customers our way. For that, we are very grateful!”

Lastly, we would also like to take this opportunity to express our gratitude to our clients and partners. Without you, there wouldn’t be MontaVega Media. Thank you for choosing us and for believing in our team! With almost a decade in the industry, we are thankful to have supportive and amazing people to work with.

Let’s set your brand in motion! Talk to our team today. Even if you're not quite ready to get started on a new idea, re-brand, or set of marketing creative we love to talk ideas.